Conversion
The Conversion page shows analytics on how well your academy is turning leads into enrolled members. It draws from the same lead data as Growth โ Leads and Pipeline โ no extra setup needed.
Navigate to Growth โ Conversion in the admin sidebar.
Conversion data only appears once you have leads in the system. If you have no leads yet, the page shows a prompt to enable the Lead Capture section on your landing page.
๐ Summary tiles
Four headline numbers at the top:
Tile | What it means |
|---|---|
Total Leads | All leads ever submitted via the enquiry form |
In Pipeline | Leads currently in the Contacted or Interested stages |
Enrolled | Leads that reached the Enrolled stage |
Conversion Rate | Enrolled รท Total Leads, shown as a percentage |
๐ป Conversion Funnel
A horizontal bar chart showing how leads flow through your pipeline:
Leads โ Contacted โ Interested โ Trial Booked โ EnrolledEach bar shows:
- The absolute count for that stage
- The percentage relative to total leads (so bars narrow as the funnel narrows)
- Between each stage: the % continued โ what fraction of the previous stage made it through
This tells you exactly where you're losing people. For example, if 80% of contacts become interested but only 20% of interested leads book a trial, that's where to focus your follow-up effort.
๐ Conversion by Source
A table showing lead volume and conversion rate broken down by how the lead arrived:
Column | What it shows |
|---|---|
Source | Where the lead came from (e.g., Direct, Referral) |
Leads | Total enquiries from this source |
Enrolled | How many reached Enrolled |
Conversion | Enrolled รท Leads for this source |
High-performing sources (โฅ 20% conversion) are highlighted in green. Use this to understand which channels bring the best quality leads โ not just the most volume.
๐ Monthly Trend
A bar chart showing Leads vs Enrolled for the past 6 months. For each month, two bars are shown side by side:
- Lighter bar โ total leads that month
- Darker bar โ leads that were enrolled that month
Use this to spot seasonality, the impact of a campaign, or whether your conversion rate is improving over time.
๐ก Reading your numbers
A healthy conversion rate depends on your academy type and how you define leads, but a rough guide:
- Below 10% โ Something is breaking down. Are you following up fast enough? Is the wrong audience arriving?
- 10โ25% โ Reasonable. Focus on the stage with the biggest drop-off in the funnel.
- 25%+ โ Strong. Your landing page is attracting the right people and your follow-up is working.
The Conversion by Source table helps you double down on what's working. If referral leads convert at 40% but direct leads convert at 8%, invest more in your referral program.