---
title: Conversion
slug: conversion
docTags: 
createdAt: 2026-03-08T02:23:07.041Z
---

The **Conversion** page shows analytics on how well your academy is turning leads into enrolled members. It draws from the same lead data as Growth → Leads and Pipeline — no extra setup needed.

Navigate to **Growth → Conversion** in the admin sidebar.

:::hint{type="info"}
Conversion data only appears once you have leads in the system. If you have no leads yet, the page shows a prompt to enable the Lead Capture section on your landing page.
:::

***

## 📊 Summary tiles

Four headline numbers at the top:

| Tile                | What it means                                         |
| ------------------- | ----------------------------------------------------- |
| **Total Leads**     | All leads ever submitted via the enquiry form         |
| **In Pipeline**     | Leads currently in the Contacted or Interested stages |
| **Enrolled**        | Leads that reached the Enrolled stage                 |
| **Conversion Rate** | Enrolled ÷ Total Leads, shown as a percentage         |

***

## 🔻 Conversion Funnel

A horizontal bar chart showing how leads flow through your pipeline:

```javascript
Leads → Contacted → Interested → Trial Booked → Enrolled
```

Each bar shows:

- The absolute count for that stage
- The percentage relative to total leads (so bars narrow as the funnel narrows)
- Between each stage: the **% continued** — what fraction of the previous stage made it through

This tells you exactly where you're losing people. For example, if 80% of contacts become interested but only 20% of interested leads book a trial, that's where to focus your follow-up effort.

***

## 📋 Conversion by Source

A table showing lead volume and conversion rate broken down by how the lead arrived:

| Column     | What it shows                                     |
| ---------- | ------------------------------------------------- |
| Source     | Where the lead came from (e.g., Direct, Referral) |
| Leads      | Total enquiries from this source                  |
| Enrolled   | How many reached Enrolled                         |
| Conversion | Enrolled ÷ Leads for this source                  |

High-performing sources (≥ 20% conversion) are highlighted in green. Use this to understand which channels bring the best quality leads — not just the most volume.

***

## 📈 Monthly Trend

A bar chart showing **Leads vs Enrolled** for the past 6 months. For each month, two bars are shown side by side:

- Lighter bar — total leads that month
- Darker bar — leads that were enrolled that month

Use this to spot seasonality, the impact of a campaign, or whether your conversion rate is improving over time.

***

## 💡 Reading your numbers

**A healthy conversion rate** depends on your academy type and how you define leads, but a rough guide:

- **Below 10%** — Something is breaking down. Are you following up fast enough? Is the wrong audience arriving?
- **10–25%** — Reasonable. Focus on the stage with the biggest drop-off in the funnel.
- **25%+** — Strong. Your landing page is attracting the right people and your follow-up is working.

The **Conversion by Source** table helps you double down on what's working. If referral leads convert at 40% but direct leads convert at 8%, invest more in your referral program.